October 28, 2017

“We’re committed to doing it, but we’re not committed to how we do it.” These were the words of the CEO from one of my recent clients.

They know that they need a regular giving product, and are aware that face-to-face is the channel that provides the industry’s biggest...

October 22, 2017

Before I launch in, I will state that I would love your thoughts on this one.

The ACCC state that face-to-face charity fundraising is not currently covered by the ACL for unsolicited consumer agreement provisions which means that our fundraisers are not legally bound to...

October 15, 2017

For a long time I had battled with the question of whether to use happy or sad imagery on the shopping centre banners in face-to-face acquisition. There are clear purposes for each piece of material produced for F2F. Welcome Packs are designed to reduce buyers’ remorse...

October 8, 2017

Most Australian face to face agencies report a 70% verification call success rate. However, this does not mean what you might think it does. It doesn’t mean that 70% of the pledges that have be exported to your charity have been verified.

This ‘success’ could be a text...

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