November 26, 2017

The newest buzzword in fundraising is ‘nudging’. A nudge is a small change in our environment that points us in an alternative direction to change our behaviour, hopefully for the better. They focus on the tiny unconscious decisions we make every day.

For a decade, some...

November 19, 2017

When I write “I don’t give to animal charities” I don’t mean that I won’t give to animal charities, I mean that I haven’t yet. Six years ago, I was told by a now prominent wildlife fundraiser that a personal connection to a cause makes you 70% more likely to donate to...

November 11, 2017

Good news, Christmas is coming! With that, your fundraising, marketing, supporter care, donation processing and volunteer teams are working like beavers to be ready for the Christmas Appeal and all the donations that will flood in with it. But spare a thought and a cou...

November 5, 2017

The use of virtual reality (VR) technology has not blown away our donors, but it is at least an attempt to reinvigorate a channel that, on the whole, makes little effort to innovate.

Agency after agency start up with a basic understanding of pitch construction, a grasp...

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