June 18, 2017

Which donors you cancel, which ones you keep, and which ones you reactivate may depend on a few aspects. The contract with your agency, the reason for the rejection, the number of rejections and your acquisition and retention budgets are just a few. Saying goodbye to t...

Don’t shy away from the database. Not every new fundraiser is as data-driven as they need to be, so this can be a lesson easily learned and hard to resolve.

It may be true that all databases work in a similar way but every organisation has a different lexicon and altern...

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