February 16, 2019

They’ve done it again” exclaimed Janet, the RG Manager of a major national charity, as she read an email from the latest bitter recipient of an unwanted charity knocker at her door.

Bill, this lady had three fundraisers knocking on her door last night. THREE! They we...

August 18, 2018

Whether it’s hearing “I can’t give to you because if I give to you, I’ll have to give to everyone” or “OK, I’ll help, but only because my dog likes you”, our donors and prospects say the darndest things.

The painful truth is when we stop listening we stop learning, so...

In a week where Scentre reveal a ban on acquisition, including charitable f2f, in their highly regarded Westfield shopping centres, and the Federal Court dismisses APPCO's attempt to have the class-action heard as separate cases, I am flying to the UK for a couple of w...

November 19, 2017

When I write “I don’t give to animal charities” I don’t mean that I won’t give to animal charities, I mean that I haven’t yet. Six years ago, I was told by a now prominent wildlife fundraiser that a personal connection to a cause makes you 70% more likely to donate to...

September 17, 2017

Many regular giving managers will frequently assess the health of their program by running reports that measure the cost effectiveness of their RG program.

These will include, but are not limited to, the breakeven points, CPA, CPL, CPT, average gift and attrition/reten...

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