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#27 The barrier to entry is rising

With the new year comes new ideas. If you are looking to set up a new F2F campaign in the next six months you need to be aware that the barrier to entry into the channel is rising. Here is my list of recommended requirements:

  • Clear and simple back-end debiting and declines management processes

  • E-from pledge capture

  • Full suite of reports (especially a solid and filterable attrition report)

  • Reactivation and upgrade programs after six months

  • Two suppliers, each able to fulfil your total required volume

  • Supply-chain map

  • All KPIs written into your supplier contracts and SPDs

  • Year 1 and 2 donor journey matrix with a mix of touch points

  • Fundraiser training plan as you will need to deliver six different sessions per year with PowerPoints, prizes, certificates, site visits and guest speakers

  • Usable fundraiser kit and materials. It doesn’t matter if you don’t like them, the fundraisers must find them useful

  • An internal team briefing and regular updates to report progress to your organisation

  • Mystery shopping and/or door-to-door shadowing program

  • Simple feedback process

  • A dedicated member of staff

  • Full backing from everyone in your organisation

  • PFRA Membership. It is not too expensive, it is not optional, it is a must if you use our channel and care about our industry.

Let me know if you need help with any of these… I know a guy.

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