SUPPORTER CARE SAVES WORKSHOPS

Problem

Charities invest thousands, sometimes millions, into acquiring new regular giving donors through face to face, telefundraising and conversions. Yet too often, those donors leave simply because they’re unaware of alternative options. This unnecessary attrition drains millions in potential income from our sector every year.

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Solution

Fundraising Partners delivers half and full day workshops designed specifically for supporter care teams. These sessions equip staff with the practical skills and confidence to have the right conversations at the right time. We include specialist training in recognising and responding to vulnerable circumstances, ensuring teams can balance empathy with effectiveness. Alongside training, we provide tailored email and phone scripts that make it easier to guide donors through alternative options, helping them stay connected to the cause they care about.

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Results

Organisations that embed these approaches see immediate improvements in donor retention. Instead of losing supporters at the first sign of cancellation, teams are able to turn conversations into opportunities to reframe, redirect or reschedule giving. The outcome is stronger donor relationships, reduced churn, and millions of dollars in income protected for the sector.