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The World of F2F 2.0

Fundraising Partners is the collaboration of three seasoned fundraising consultants, Adam Watson MFIA, Paul Tavatgis MFIA and Peter Coleman Ph.D. Together we share 50 years combined experience, pooling comprehensive expertise in all aspects of face-to-face fundraising.


We at Fundraising Partners believe there is a rare opportunity to transform the landscape of F2F fundraising in Australia and New Zealand. With all F2F fundraising currently on hold, we have the chance to reflect, reconsider and reimagine. We believe there is a better way forward for F2F fundraising, and we call this ‘F2F 2.0’.

In the world of F2F 2.0, charities:

  • Invest budget in F2F activity that is positive for donors and beneficiaries and is both representative of the organisation’s values and financially sustainable.

  • Only invest in F2F fundraising they are confident will be conducted properly. Otherwise, they will invest their budget in an alternative form of fundraising.

  • Fulfil their responsibility to ensure that fundraising is ethical and complies with all legal and regulatory requirements.

  • Set realistic and achievable targets that are not going to lead to ‘churn and burn’ outcomes.

  • Consistently communicate relevant information and genuine appreciation to their donors.

  • Work collaboratively with other charities in the sector engaged in F2F fundraising to support positive outcomes for all.

  • Provide all the necessary tools and support for their suppliers to succeed. 

In the world of F2F 2.0, suppliers:

  • Only provide services if they have the expertise, systems, processes, and people in place to conduct fundraising responsibly, ethically and sustainably.

  • Are driven to connect people who care with the causes they love or have empathy for in a way that inspires them to keep giving an amount they can afford for as long as the charity needs them to.

  • View fundraising as an opportunity to put their values into action and be of service to the for-purpose sector.

  • Treat their staff respectfully and engage and pay them compliantly.

  • Train their fundraisers to communicate with honesty, warmth, and empathy.

  • Work collaboratively with other F2F fundraising suppliers to support positive outcomes for all.

  • Provide all the necessary tools and support for their fundraisers to succeed and to enjoy rewarding jobs and careers.

In the world of F2F 2.0, both charities and suppliers:

  • Prize honesty and integrity over expediency and profit.

  • Ensure their contractual agreements are mutually beneficial to charity and supplier.

  • Consistently check that the quality of fundraising is of a high standard.

  • Take time to understand the challenges their charity/supplier partners face and actively support them. Problems and solutions are shared.

  • Base their decisions on ethics, data, and evidence.

We know that there are many on both charity and supplier side who share this vision of what face-to-face fundraising can be. We have many ideas for how we might achieve this vision and the steps that must be taken to get there. We also understand that we don’t have all answers and that the only way forward is together.

So, we are asking for your help. We want to hear your ideas for what we can all do to create positive and enduring change. Please get in touch with us to discuss your solutions and vision for the future of F2F. We look forward to hearing from you soon!

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