Mystery Shopping

Every interaction between a fundraiser and a potential supporter shapes your reputation, your donor pipeline and your long term fundraising income.

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Yet most charities rarely see what actually happens in the field.

 

Fundraising Partners' Mystery Shopping service gives you an independent, expert view of your face to face and door to door fundraising campaigns through the eyes of experienced fundraisers who understand the realities of donor acquisition.

 

Unlike traditional mystery shopping providers, every one of our shoppers has genuine fundraising experience. They've recruited donors, managed fundraising teams or led campaigns themselves. That means they don't simply report what happened. They understand why it happened, the risks it creates and exactly how to improve it.

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Why Mystery Shopping?

 

Whether your fundraising is delivered internally or through an agency, you need confidence that every supporter interaction reflects your organisation's standards.

 

Our Mystery Shopping campaigns help you answer questions such as:

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• Are fundraisers presenting our organisation professionally?

• Are they explaining regular giving correctly?

• Are supporters giving informed consent?

• Are people in vulnerable circumstances being treated appropriately?

• Is coaching consistent across different teams?

• Are agency standards being maintained?

• Are subcontractors delivering the same quality?

• Are we creating long term supporters or short term cancellations?

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These are questions that performance reports alone can never answer.​

 

Ready to see what your supporters experience?

 

Whether you're looking to benchmark a new agency, review an existing campaign or improve fundraising quality, we'd love to help. Get in touch today to discuss a tailored Mystery Shopping campaign.

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