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Face to face fundraising (F2F) remains one of the most powerful ways charities bring new supporters into their cause. A good conversation between a fundraiser and a member of the public can create a genuine connection that leads to years of support. But the reality is simple. Many charities do not actually know what is being said in those conversations. Reports will tell you how many donors were signed up. Agencies will tell you how the campaign performed. Dashboards will sho