The Biggest Regular Giving Opportunity Might Already Be Sitting Inside Your Database

As acquisition costs continue rising across the sector, many charities are spending enormous amounts of time searching for completely new supporters while overlooking one of the strongest opportunities they already have access to. Existing donors. Supporters who already know and trust an organisation can be more likely to become long-term Regular Givers than cold audiences encountering a charity for the first time. The latest reporting from The Benchmarking Project continues

Fundraising Partners

1 min read

Face to Face fundraising still matters more than many people realise

There is a growing assumption across parts of the sector that Face to Face fundraising is becoming less important. Digital growth and changing donor behaviour have led some organisations to question whether the channel still has a long-term future. The data tells a different story. In 2024, Face to Face recruitment still accounted for 84% of all new Regular Giving donors across the Australian sector. No other acquisition channel currently comes close to producing the same sca

Fundraising Partners

2 min read

Regular Giving retention has become the most important number in fundraising

For years, Regular Giving conversations focused heavily on acquisition. Teams were measured on volume, agencies were measured on sign-ups and leadership often looked first at cost per acquisition. But the benchmarking data suggests the sector is entering a very different phase. Retention is now the true measure of program strength. Analysis from The Benchmarking Project 2025 shows that retained donors now generate around 88% of all Regular Giving income across participating A

Fundraising Partners

2 min read

Mitigate for Financial and Reputational Risk

There is a moment in face to face fundraising that most charities never properly see. It happens after the sign up. After the conversation on the street, at the shopping centre, outside the station. The donor has said yes. Details have been taken. The fundraiser moves on. Then comes the verification call. On paper, it is a safeguard. A compliance step. A quick check that the donor understands what they have agreed to. In reality, it is one of the most revealing points in the

Fundraising Partners

4 min read

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The Biggest Regular Giving Opportunity Might Already Be Sitting Inside Your Database

Fundraising Partners
15 hours ago
1 min read

Supporters who already know and trust an organisation can be more likely to become long-term Regular Givers than cold audiences encountering a charity for the first time. The latest reporting from The Benchmarking Project continues to reinforce this idea, showing that donors converted into Regular Giving from other programs often retain strongly over time.

This should encourage charities to think differently about how their fundraising programs connect together.

Acquisition teams, appeals teams and Regular Giving teams often operate independently. But donors do not experience organisations in separate departments. They experience one relationship with one cause.

That means the strongest fundraising programs are increasingly creating smoother journeys between different forms of support. A donor who gives during an emergency appeal may eventually become a Regular Giver. A long-term Regular Giver may later leave a Gift in Will. These transitions rarely happen by accident. They are usually the result of thoughtful stewardship and consistent communication over time.

Internal conversion strategies are also becoming more financially important. Existing donors already understand the mission. They already trust the organisation. The cost of deepening an existing relationship is often significantly lower than acquiring an entirely new supporter from scratch.

Regular Giving programs do not always need more strangers.

Sometimes they simply need to recognise the commitment already sitting inside their supporter file and create better pathways for donors to deepen their involvement over time.