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To misquote Jane Austen: ‘It is a truth universally acknowledged, that a F2F industry in possession of high volume, must be in want of quality donors.’ In speaking with industry leaders about the ‘state of F2F’ in Australia, there is a widely shared understanding that one of the key drivers of diminishing returns has been the excessive demand for volume in the sector. The argument is that this over-zealous demand has done two things: It is has asked too much of too many donors, disenfranchising the Australian donor community; and It has allowed fundraising suppliers with poor quality practices to thrive. It is easy to draw an environmental analogy. Because of over-reliance on the regular giv