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It was Albert Einstein who said: “assumptions are made, and most assumptions are wrong.” In our ‘post-truth’ era where experts often take second place to social media influencers and politicians with personality disorders, assumptions are rife. At a time when the ‘loudest’ or ‘most followed’ voice is often the one to win out, the proliferation of assumption-based misinformation is at an all time high. Those of us invested in making informed and factual decisions must be careful to guard against the popular tendency to go with whatever ‘truth’ seems the most correct. Never has it been more the case that to ‘assume’ is to make an ‘ass’ out of ‘u’ and ‘me’. In the wake of the terrible bush fire