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#57 Loose lips (and illegal practices) sink ships

Before I launch into this week’s post I need to tell you all to donate to UNICEF. On Friday morning I had the honour of meeting a former child soldier named Ishmael Beah[1] who had come to Australia, in his role as a UNICEF Advocate for Children Affected by War, to speak about the horrors of war and the truly awe-inspiring work of UNICEF. It was a truly mind-blowing way to start the day. So please, stop reading for a moment and make a quick donation to UNICEF, and then come back here... I’ll be waiting. Ok, thanks for that. Now, following the meeting with Ishmael, I had an in-depth chat with an old friend over an orange juice about the horrors of fundraising and the truly awe-inspiring work

#56 Scandals, friendraising and accreditation

4 in 10 members of the UK public say they are donating less in 2018 as a direct result of the diminishing trust in charity[1]. In the past year, we have seen that trust is dwindling in some channels. Fewer individuals are donating, but our overall income is steady. In 2016, the UK was rocked by the Olive Cooke scandal that led to the creation of stronger data protection regulations (GDPR), whilst in early 2018 we were sadly hit with both Oxfam and MSF making headlines for disturbing behaviours. Celebrity brand ambassadors like Simon Pegg[2]spoke publicly in defence of Oxfam’s great work, but it is hard to recover from such negative media attention and breaches of trust. When Mr Pegg announce

#55 International marketing role for Forbes listed companies

It was a bright cold day in April, and the clocks were striking thirteen. Winston Smith, his chin nuzzled into his breast in an effort to escape the vile wind, slipped quickly through the glass doors of Victory Mansions, though not quickly enough to prevent a swirl of gritty dust entering along with him. This was not the job that the advert had described. “Entrepreneurs wanted for an exciting opportunity to enter the world of marketing and promotions” sung the ad that had caught his eye. Instead, Winston found himself trudging through the streets in the baking sun and the frigid cold. His knuckles raw from the incessant drumming of front doors and his half-mittened thumb blistered from plung

#54 March of the deplorable minority

In the past week we have seen another F2F scandal hit the press. Fortunately, for the majority of hard working and honest fundraisers, it didn’t occupy front page real estate, but was another warning shot across the bow bringing the ongoing march of the deplorable minority hell-bent on bringing our channel into disrepute for a small, fleeting, monetary gain, onto our radar. The “WA incident” hit us all hard. Every fundraising manager, account manager, director and consultant I spoke with in the last week was stunned by the news. All lost for words and in a state of disbelief that this might have happened. When looking to point blame at organisations or behaviours that have led to the degrada

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