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Ken Burnett, in his book the Zen of Fundraising, teaches us, that as fundraisers, we should strive to be 15 minutes ahead. This mindset allows us to step back from being the master innovators of massive change and enforces the idea that we should do the best with what is currently available to us. If we use present technologies like electronic data capture devices at acquisition, balanced with basic CRM logic, a well-trained supporter care team and intuitive general artificial intelligence, we can offer our donors a more enhanced and much more personalised experience that puts them back in control of their journey whilst nudging them in a direction that proves most effective for all parties.