#85 Making a Call: The Importance of De-Mystifying Telephone Fundraising
The term ‘pivoting’ has gained considerable cultural currency in the past few months. It is almost impossible to scroll through a LinkedIn feed or listen to a business podcast without a ‘pivot’ being described, discussed or celebrated. Pivoting has been as much a hallmark of our lockdown lives as wine, Tiger King and leisure wear. In the world of Regular Giving, the shut down of face-to-face fundraising came as a sudden and major blow to numerous charities and suppliers. A si