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#85 Making a Call: The Importance of De-Mystifying Telephone Fundraising

The term ‘pivoting’ has gained considerable cultural currency in the past few months. It is almost impossible to scroll through a LinkedIn feed or listen to a business podcast without a ‘pivot’ being described, discussed or celebrated. Pivoting has been as much a hallmark of our lockdown lives as wine, Tiger King and leisure wear. In the world of Regular Giving, the shut down of face-to-face fundraising came as a sudden and major blow to numerous charities and suppliers. A significant source of revenue was simply gone, with no firm understanding of when it might return. The need to adapt was immediate, and for many the most self-evident pivot was from face-to-face to tele-fundraising. In a w

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