#23 Are our Australian charities giving you a little nudge in the right direction?
The newest buzzword in fundraising is ‘nudging’. A nudge is a small change in our environment that points us in an alternative direction to change our behaviour, hopefully for the better. They focus on the tiny unconscious decisions we make every day. For a decade, some face-to-face fundraisers have been using a mix of passion and sales techniques often referred to by the more salesy companies as Neurolinguistics or NLP. This is the belief that certain language and actions ma