Two years ago, I kept hearing the same problem fall from the lips of my clients. They were told by me and others to move their f2f campaign to the doors as the attrition tends to be better than that of its street and private site cousins, but this led to an unforeseen issue. Before we launch the problem and my solution, it must be said that although it is still true that the attrition will be generally better on the doors it can depend on many factors including the time of th