In 2017 we started Mystery Shopping and Door to Door Shadowing F2F suppliers and inhouse teams. Some charities would employ our services when they felt there was an urgent issue and others as a permanent fixture to maintain the levels of oversight required to run a compliant and effective campaign. In the last three years we have learned a lot. Here are some top-line lessons and recommendations from the last 100 Shops and Shadows. Firstly, in general, the fundraisers represen