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Regular Giving retention has become the most important number in fundraising
For years, Regular Giving conversations focused heavily on acquisition. Teams were measured on volume, agencies were measured on sign-ups and leadership often looked first at cost per acquisition. But the benchmarking data suggests the sector is entering a very different phase. Retention is now the true measure of program strength. Analysis from The Benchmarking Project 2025 shows that retained donors now generate around 88% of all Regular Giving income across participating A
Fundraising Partners
2 min read
Mitigate for Financial and Reputational Risk
There is a moment in face to face fundraising that most charities never properly see. It happens after the sign up. After the conversation on the street, at the shopping centre, outside the station. The donor has said yes. Details have been taken. The fundraiser moves on. Then comes the verification call. On paper, it is a safeguard. A compliance step. A quick check that the donor understands what they have agreed to. In reality, it is one of the most revealing points in the
Fundraising Partners
4 min read
