Regular Giving retention has become the most important number in fundraising

For years, Regular Giving conversations focused heavily on acquisition. Teams were measured on volume, agencies were measured on sign-ups and leadership often looked first at cost per acquisition. But the benchmarking data suggests the sector is entering a very different phase. Retention is now the true measure of program strength. Analysis from The Benchmarking Project 2025 shows that retained donors now generate around 88% of all Regular Giving income across participating A

Fundraising Partners

2 min read

Mitigate for Financial and Reputational Risk

There is a moment in face to face fundraising that most charities never properly see. It happens after the sign up. After the conversation on the street, at the shopping centre, outside the station. The donor has said yes. Details have been taken. The fundraiser moves on. Then comes the verification call. On paper, it is a safeguard. A compliance step. A quick check that the donor understands what they have agreed to. In reality, it is one of the most revealing points in the

Fundraising Partners

4 min read

Why you should be Mystery Shopping your face to face fundraising campaign?

Face to face fundraising (F2F) remains one of the most powerful ways charities bring new supporters into their cause. A good conversation between a fundraiser and a member of the public can create a genuine connection that leads to years of support. But the reality is simple. Many charities do not actually know what is being said in those conversations. Reports will tell you how many donors were signed up. Agencies will tell you how the campaign performed. Dashboards will sho

Fundraising Partners

3 min read

Training Your Donor Care Team: Support, Save, and Sell

If you’ve ever been on the other end of a donor call or even just read an attrition report you know this truth: your donor care team is the heartbeat of your fundraising. They’re not just answering phones or replying to emails, they are the people who keep your supporters engaged, informed, and feeling genuinely valued. And in the world of regular giving, that engagement is everything. Too often, donor care can be treated as a transactional exercise. “Answer the query, note i

Fundraising Partners

4 min read

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Regular Giving retention has become the most important number in fundraising

Fundraising Partners
3 days ago
2 min read

Analysis from The Benchmarking Project 2025 shows that retained donors now generate around 88% of all Regular Giving income across participating Australian charities. Donors who have been giving for five years or more represent the majority of long-term value within programs.

That changes the fundraising conversation entirely.

It means that stewardship, supporter care and declines management can no longer sit quietly in the background while acquisition takes centre stage. The strongest organisations in the sector are increasingly the ones building donor relationships that last. They understand that every additional year a supporter stays connected dramatically improves long-term financial return.

This matters even more as acquisition costs continue to rise. The margin for error has narrowed - especially in tele-fundraising. Programs that lose donors quickly after recruitment are finding it harder and harder to generate sustainable returns.

What we are seeing now is a shift away from short-term thinking. Strong programs are investing in onboarding journeys, more personalised communication and better supporter experiences because they recognise that donor confidence built in the first twelve months often shapes the next five years.

Regular Giving is still growing, but the growth is increasingly being driven by loyalty rather than acquisition alone.

The charities that succeed over the next decade will not simply be the ones recruiting the most donors. They will be the organisations that make supporters want to stay.