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Face to Face fundraising still matters more than many people realise
There is a growing assumption across parts of the sector that Face to Face fundraising is becoming less important. Digital growth and changing donor behaviour have led some organisations to question whether the channel still has a long-term future. The data tells a different story. In 2024, Face to Face recruitment still accounted for 84% of all new Regular Giving donors across the Australian sector. No other acquisition channel currently comes close to producing the same sca

Fundraising Partners
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