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The evolution of face-to-face fundraising
2016 was a pivotal year for Australian Face-to-Face fundraising. Allegations of sham contracting were rife. Unions were circling. The NSW Government was taking a close look at the channel. Behaviours associated with a high-pressure sales culture were dominating the conversation. We did not know it yet, but retention rates were also about to fall off a cliff. Ten years is a long time in fundraising. What has changed? In the last decade, Fundraising Partners has been at the hea
Fundraising Partners
10 min read
Why Regular Giving programs need to think in decades, not campaigns
One of the biggest mistakes charities can make with Regular Giving is treating it like a short-term acquisition campaign rather than a long-term investment strategy. The latest Australian benchmarking data shows just how heavily Regular Giving programs rely on long-term supporters. Donors who have been giving for five years or more now represent the majority of Regular Giving income across the sector. That should fundamentally reshape how organisations think about performance
Fundraising Partners
1 min read
