Blog

For a decade at Fundraising Partners, we have been banging-on about how the quality of your donor recruitment is the key to the quality of your donor retention – and therefore your regular giving revenue. But how often do we actually see what happens when a fundraiser approaches someone in the street, doors or in a shopping centre? Mystery Shopping gives charities an independent view of these conversations. It helps answer some important questions.

Supporter care teams are on the frontline of donor retention. Yet too often, they lack the training, tools, and the confidence to make the most of these critical conversations. Our sector invests millions of dollars, in acquiring regular givers through F2F and tele-fundraising. But when donors want to cancel, the people responsible for retaining them are not always equipped to explore alternatives with them.

Losing your face to face fundraising agency can feel personal, particularly when you’ve spent years building what you thought was a genuine partnership. It can hit you hard. But the final decision comes down to a simple commercial reality: your campaign is no longer the best fit for the agency’s business. And it might not be about volume. Agencies have limited people, time and resources. They may prioritise campaigns with stronger supporter retention, fewer clawbacks, more co

Digital fundraising is often discussed as the future of Regular Giving acquisition. But the reality across the Australian sector is more complicated than many people assume. The latest benchmarking analysis shows that digital channels still contribute relatively small acquisition volumes compared to Face to Face fundraising. Yet despite those lower volumes, digitally acquired supporters are often delivering strong long-term value outcomes. That creates an important opportunit