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The fundraising sector has spent years investing heavily in acquisition strategy, channel performance and campaign optimisation. But one area is now becoming increasingly important across successful Regular Giving programs: donor experience. As acquisition costs rise and breakeven periods extend, charities can no longer afford poor supporter journeys. Small moments of friction now carry significant financial consequences over time. This is particularly important because moder

2016 was a pivotal year for Australian Face-to-Face fundraising. Allegations of sham contracting were rife. Unions were circling. The NSW Government was taking a close look at the channel. Behaviours associated with a high-pressure sales culture were dominating the conversation. We did not know it yet, but retention rates were also about to fall off a cliff. Ten years is a long time in fundraising. What has changed? In the last decade, Fundraising Partners has been at the hea

One of the biggest mistakes charities can make with Regular Giving is treating it like a short-term acquisition campaign rather than a long-term investment strategy. The latest Australian benchmarking data shows just how heavily Regular Giving programs rely on long-term supporters. Donors who have been giving for five years or more now represent the majority of Regular Giving income across the sector. That should fundamentally reshape how organisations think about performance

As acquisition costs continue rising across the sector, many charities are spending enormous amounts of time searching for completely new supporters while overlooking one of the strongest opportunities they already have access to. Existing donors. Supporters who already know and trust an organisation can be more likely to become long-term Regular Givers than cold audiences encountering a charity for the first time. The latest reporting from The Benchmarking Project continues