Blog

#6 Celebrate EOFY

Firstly, CONGRATULATIONS! You made it to the end of the financial year. Secondly, you, like most other fundraisers in the country, will...

Adam Watson

1 min read

#5 The usual suspects of attrition

The hard truth is that sometimes agencies provide poor quality donors. I’m sure that this is not a practice that always has menace...

Adam Watson

1 min read

#4 Your cancellation logic can only be as complex as your database

Which donors you cancel, which ones you keep, and which ones you reactivate may depend on a few aspects. The contract with your agency,...

Adam Watson

1 min read

Interlude – Jordan versus Jesus

This week, the PFRA responded to the ACCC research by stating their own evidence from quality assurance reviews shows no difference...

Adam Watson

2 min read

#3 Your organisation needs a couple of years to acclimatise

Your charity probably needs a couple of years to acclimatise to any new fundraising channel before it is accepted as ‘business as usual’....

Adam Watson

1 min read

#2 Ghost batch – bringing donors back from the dead

I cannot take credit for the title, but I will share the learnings. Rejecting due to ‘insufficient funds’ at the first attempt to debit...

Adam Watson

1 min read

#1 You need to know your database

Don’t shy away from the database. Not every new fundraiser is as data-driven as they need to be, so this can be a lesson easily learned...

Adam Watson

1 min read

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Why you should be Mystery Shopping your face to face fundraising campaign?

Face to face fundraising (F2F) remains one of the most powerful ways charities bring new supporters into their cause. A good conversation between a fundraiser and a member of the public can create a genuine connection that leads to years of support. But the reality is simple. Many charities do not actually know what is being said in those conversations. Reports will tell you how many donors were signed up. Agencies will tell you how the campaign performed. Dashboards will sho

3 min read

Training Your Donor Care Team: Support, Save, and Sell

If you’ve ever been on the other end of a donor call or even just read an attrition report you know this truth: your donor care team is the heartbeat of your fundraising. They’re not just answering phones or replying to emails, they are the people who keep your supporters engaged, informed, and feeling genuinely valued. And in the world of regular giving, that engagement is everything. Too often, donor care can be treated as a transactional exercise. “Answer the query, note i

4 min read