Blog

#30 Never work with this F2F supplier!

Whenever a charity commences a F2F program they are warned that it can be a beast. It can encroach into every fundraising space and force...

Adam Watson

3 min read

#29 Better than a kick in the teeth

For the past twenty years we, as fundraisers, have been telling ourselves, our boards and our donors that the length of the average...

Adam Watson

1 min read

#28 Chugger (charity mugger)

Above, is the first and last time that the ‘C’ word will be written by me. Every journalistic piece written about charity fundraising...

Adam Watson

3 min read

#27 The barrier to entry is rising

With the new year comes new ideas. If you are looking to set up a new F2F campaign in the next six months you need to be aware that the...

Adam Watson

1 min read

F2F Fundraising in 2018 Pt2

2017 saw the QLD OFT engage in stricter fundraising regulation, so that any agency that charged more than 100% of Year 1 had a tougher...

Adam Watson

2 min read

#26 Anything you can do, I can do better

With a limited number of reputable agencies available in some states, some WA teams displaying behaviours last seen in the wild west...

Adam Watson

2 min read

#25 How much will you pay for a donor?

What is the fairest and most reasonable fee for a new donor? A comment on my last post got me thinking about the best way to remunerate a...

Adam Watson

3 min read

F2F Fundraising in 2018 Pt1

What’s in store for face-to-face fundraising in 2018? Whilst one or two charities pulled out of the Australian channel in 2017 following...

Adam Watson

2 min read

#24 The cost of F2F is rising

The cost of F2F is rising, but it’s not all bad news. With this rise in costs comes a rise in social responsibility. As the CEO of a...

Adam Watson

2 min read

#23 Are our Australian charities giving you a little nudge in the right direction?

The newest buzzword in fundraising is ‘nudging’. A nudge is a small change in our environment that points us in an alternative direction...

Adam Watson

1 min read

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Why you should be Mystery Shopping your face to face fundraising campaign?

Face to face fundraising (F2F) remains one of the most powerful ways charities bring new supporters into their cause. A good conversation between a fundraiser and a member of the public can create a genuine connection that leads to years of support. But the reality is simple. Many charities do not actually know what is being said in those conversations. Reports will tell you how many donors were signed up. Agencies will tell you how the campaign performed. Dashboards will sho

3 min read

Training Your Donor Care Team: Support, Save, and Sell

If you’ve ever been on the other end of a donor call or even just read an attrition report you know this truth: your donor care team is the heartbeat of your fundraising. They’re not just answering phones or replying to emails, they are the people who keep your supporters engaged, informed, and feeling genuinely valued. And in the world of regular giving, that engagement is everything. Too often, donor care can be treated as a transactional exercise. “Answer the query, note i

4 min read