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There is a moment in face to face fundraising that most charities never properly see. It happens after the sign up. After the conversation on the street, at the shopping centre, outside the station. The donor has said yes. Details have been taken. The fundraiser moves on. Then comes the verification call. On paper, it is a safeguard. A compliance step. A quick check that the donor understands what they have agreed to. In reality, it is one of the most revealing points in the

Face to face fundraising (F2F) remains one of the most powerful ways charities bring new supporters into their cause. A good conversation between a fundraiser and a member of the public can create a genuine connection that leads to years of support. But the reality is simple. Many charities do not actually know what is being said in those conversations. Reports will tell you how many donors were signed up. Agencies will tell you how the campaign performed. Dashboards will sho

If you’ve ever been on the other end of a donor call or even just read an attrition report you know this truth: your donor care team is the heartbeat of your fundraising. They’re not just answering phones or replying to emails, they are the people who keep your supporters engaged, informed, and feeling genuinely valued. And in the world of regular giving, that engagement is everything. Too often, donor care can be treated as a transactional exercise. “Answer the query, note i

The Importance of Face-to-Face Fundraiser Behaviour In and Out of Uniform If you’re out there knocking on doors or waving at passers-by...

No worries, we've got you covered with 12 things you can do instead. Forget about the seminars and coffee breaks. Dive into this list of...