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There is a growing assumption across parts of the sector that Face to Face fundraising is becoming less important. Digital growth and changing donor behaviour have led some organisations to question whether the channel still has a long-term future. The data tells a different story. In 2024, Face to Face recruitment still accounted for 84% of all new Regular Giving donors across the Australian sector. No other acquisition channel currently comes close to producing the same sca

For years, Regular Giving conversations focused heavily on acquisition. Teams were measured on volume, agencies were measured on sign-ups and leadership often looked first at cost per acquisition. But the benchmarking data suggests the sector is entering a very different phase. Retention is now the true measure of program strength. Analysis from The Benchmarking Project 2025 shows that retained donors now generate around 88% of all Regular Giving income across participating A

There is a moment in face to face fundraising that most charities never properly see. It happens after the sign up. After the conversation on the street, at the shopping centre, outside the station. The donor has said yes. Details have been taken. The fundraiser moves on. Then comes the verification call. On paper, it is a safeguard. A compliance step. A quick check that the donor understands what they have agreed to. In reality, it is one of the most revealing points in the

Face to face fundraising (F2F) remains one of the most powerful ways charities bring new supporters into their cause. A good conversation between a fundraiser and a member of the public can create a genuine connection that leads to years of support. But the reality is simple. Many charities do not actually know what is being said in those conversations. Reports will tell you how many donors were signed up. Agencies will tell you how the campaign performed. Dashboards will sho