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#70 Let’s ‘blue-sky’ the basics!
Ken Burnett, in his book the Zen of Fundraising, teaches us, that as fundraisers, we should strive to be 15 minutes ahead. This mindset...
Adam Watson
2 min read


#69 F2F Fundraising in 2019
In 2017, we predicted that 2018 would see improvements in our supply chain management, less staff poaching and a greater investment in...
Adam Watson
3 min read


#68 Snowflakes are killing fundraising
It might be Christmas, but snowflakes are ruining fundraising! Hold on tight for a mighty whinge aimed at the easily-offended. If the...
Adam Watson
3 min read


#67 Instead of breaking up, we should have a baby!
We’ve all heard some crazy ideas about how to best live our lives, so here are a few common-sense rules about love and agency...
Adam Watson
3 min read


#66 Check here to opt out of bad content □
Just as it is now, Christmas was approaching fast. The year was 1991 and the shops of Portsmouth had hung their decorations, put up their...
Adam Watson
4 min read


#65 I’m looking for a 40-year old brunette with a sense of humour
Before we start, for the sake of my marriage and ongoing happiness, I need to make it super-clear that I am not actually looking for a...
Adam Watson
3 min read


#64 Is donor profiling testing ethical boundaries?
This week, The Telegraph published its bi-annual anti-charity fundraising article, this time taking aim at the practice of charities...
Adam Watson
4 min read


#63 Proud but concerned
The hardest part of writing this article was finding a title. I eventually came up with ‘proud but concerned’ as it encapsulated how I...
Adam Watson
6 min read


#62 You look smart and I won’t take that away from you
Before I launch into this fortnight’s article I must report that I keep hearing this line from sales reps “You look smart and I won’t...
Adam Watson
4 min read


#61 This might lose me a few readers
What does a restaurant menu with a two-hundred dishes, and a company that offers both energy sales AND charity fundraising have in...
Adam Watson
3 min read












