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Losing your face to face fundraising agency can feel personal, particularly when you’ve spent years building what you thought was a genuine partnership. It can hit you hard. But the final decision comes down to a simple commercial reality: your campaign is no longer the best fit for the agency’s business. And it might not be about volume. Agencies have limited people, time and resources. They may prioritise campaigns with stronger supporter retention, fewer clawbacks, more co

Digital fundraising is often discussed as the future of Regular Giving acquisition. But the reality across the Australian sector is more complicated than many people assume. The latest benchmarking analysis shows that digital channels still contribute relatively small acquisition volumes compared to Face to Face fundraising. Yet despite those lower volumes, digitally acquired supporters are often delivering strong long-term value outcomes. That creates an important opportunit

The fundraising sector has spent years investing heavily in acquisition strategy, channel performance and campaign optimisation. But one area is now becoming increasingly important across successful Regular Giving programs: donor experience. As acquisition costs rise and breakeven periods extend, charities can no longer afford poor supporter journeys. Small moments of friction now carry significant financial consequences over time. This is particularly important because moder

2016 was a pivotal year for Australian Face-to-Face fundraising. Allegations of sham contracting were rife. Unions were circling. The NSW Government was taking a close look at the channel. Behaviours associated with a high-pressure sales culture were dominating the conversation. We did not know it yet, but retention rates were also about to fall off a cliff. Ten years is a long time in fundraising. What has changed? In the last decade, Fundraising Partners has been at the hea