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#60 Donors say the darndest things
Whether it’s hearing “I can’t give to you because if I give to you, I’ll have to give to everyone” or “OK, I’ll help, but only because my...
Adam Watson
4 min read


#59 Hello gorgeous, fancy a chat about poverty?
This week’s blog was inspired by a particularly poorly researched opinion piece in the Sydney Morning Herald authored by a ‘journalist’...
Adam Watson
2 min read


#58 The Perfect Donor
As a young fundraiser, I was raised to believe that the perfect donors are middle-class women in their forties and fifties whose children...
Adam Watson
2 min read


#57 Loose lips (and illegal practices) sink ships
Before I launch into this week’s post I need to tell you all to donate to UNICEF. On Friday morning I had the honour of meeting a former...
Adam Watson
3 min read


#56 Scandals, friendraising and accreditation
4 in 10 members of the UK public say they are donating less in 2018 as a direct result of the diminishing trust in charity[1]. In the...
Adam Watson
3 min read


#55 International marketing role for Forbes listed companies
It was a bright cold day in April, and the clocks were striking thirteen. Winston Smith, his chin nuzzled into his breast in an effort to...
Adam Watson
4 min read


#54 March of the deplorable minority
In the past week we have seen another F2F scandal hit the press. Fortunately, for the majority of hard working and honest fundraisers, it...
Adam Watson
3 min read


#53 I want to make you feel good
I’m going to start this post with an unapologetically indulgent and broad statement. One of my favourite things about being human is our...
Adam Watson
2 min read


#52 True or false? One fifth of your f2f donors will never debit
After having a conversation with a senior manager of a top-tier f2f agency, my imagination was sparked to poke and prod a fundraising...
Adam Watson
3 min read


#51 EOFY Budgeting - Just when I thought I was out...
To those Australian fundraisers who have a wider portfolio than just F2F, I hope that your tax appeals are warming up nicely and you’re...
Adam Watson
2 min read












