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#22 Spending $446 on bunny meds, but I don’t give to animal charities
When I write “I don’t give to animal charities” I don’t mean that I won’t give to animal charities, I mean that I haven’t yet. Six years...
Adam Watson
2 min read


#21 Christmas is coming!
Good news, Christmas is coming! With that, your fundraising, marketing, supporter care, donation processing and volunteer teams are...
Adam Watson
1 min read


#20 Immersive experiences and inspirational conversations
The use of virtual reality (VR) technology has not blown away our donors, but it is at least an attempt to reinvigorate a channel that,...
Adam Watson
2 min read


#19 Being caught jaywalking on your first day in Sydney
“We’re committed to doing it, but we’re not committed to how we do it.” These were the words of the CEO from one of my recent clients....
Adam Watson
3 min read


#17 Do I need a happy or sad image on my banner?
For a long time I had battled with the question of whether to use happy or sad imagery on the shopping centre banners in face-to-face...
Adam Watson
2 min read


#15 Is your brand big enough to run an F2F campaign?
There’s no doubt that your consultant or fundraising specialist has told you that you need a regular giving product, and you know that...
Adam Watson
1 min read


#13 Finding the balance between revenue and relationship
Many regular giving managers will frequently assess the health of their program by running reports that measure the cost effectiveness of...
Adam Watson
2 min read


#8 Invest in the unsung heroes of your non-profit
On Friday afternoon, the Queensland OFT surprised the F2F community with a landmark, and quite frightening, restriction on charitable...
Adam Watson
1 min read


#7 The attrition’s terrible, but their volume is huge.
One of the first assertions I heard when moving charity-side was the notion that you needed a balance of F2F agencies as they all offer...
Adam Watson
1 min read


Interlude – Jordan versus Jesus
This week, the PFRA responded to the ACCC research by stating their own evidence from quality assurance reviews shows no difference...
Adam Watson
2 min read












