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#35 I am a Paid Fundraiser and my employer will receive 100% of your first year’s donations
“The first $250,000 donated will cover costs associated with this appeal” is a line you will have never read at the end of a DRTV charity...
Adam Watson
2 min read


#34 The hidden costs of F2F
A comment from my last post prompted me to discuss further the real cost of face-to-face fundraising. By this, I don’t mean the potential...
Adam Watson
3 min read


#33 The death of a salesman
As of July 2018, only two of Australia’s large F2F suppliers will offer commission-only fundraising as their sole-model. Does this mean...
Adam Watson
2 min read


#32 Seven deadly sins - Why your F2F campaign is failing
Fundraising managers from both sides of the agency/in-house fence can often be found with their head in their hands staring at a sheet of...
Adam Watson
2 min read


#31 They want how much upfront? For what?!
Today’s post is in response to a request for information from a former colleague. Yes, she has found a way to get the answers without...
Adam Watson
3 min read


#30 Never work with this F2F supplier!
Whenever a charity commences a F2F program they are warned that it can be a beast. It can encroach into every fundraising space and force...
Adam Watson
3 min read


#29 Better than a kick in the teeth
For the past twenty years we, as fundraisers, have been telling ourselves, our boards and our donors that the length of the average...
Adam Watson
1 min read


F2F Fundraising in 2018 Pt2
2017 saw the QLD OFT engage in stricter fundraising regulation, so that any agency that charged more than 100% of Year 1 had a tougher...
Adam Watson
2 min read


#24 The cost of F2F is rising
The cost of F2F is rising, but it’s not all bad news. With this rise in costs comes a rise in social responsibility. As the CEO of a...
Adam Watson
2 min read


#23 Are our Australian charities giving you a little nudge in the right direction?
The newest buzzword in fundraising is ‘nudging’. A nudge is a small change in our environment that points us in an alternative direction...
Adam Watson
1 min read












