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I spy with my little eye...
With over 150 mystery shops under our belts, we thought it was time to share some of the top-level lessons we’ve learned. To portray our...
Adam Watson
3 min read


#87 Taking the Mystery out of Shopping
In 2017 we started Mystery Shopping and Door to Door Shadowing F2F suppliers and inhouse teams. Some charities would employ our services...
Adam Watson
3 min read


#75 Not a one-stop Shop
Two years ago, I kept hearing the same problem fall from the lips of my clients. They were told by me and others to move their f2f...
Adam Watson
3 min read


#63 Proud but concerned
The hardest part of writing this article was finding a title. I eventually came up with ‘proud but concerned’ as it encapsulated how I...
Adam Watson
6 min read


#59 Hello gorgeous, fancy a chat about poverty?
This week’s blog was inspired by a particularly poorly researched opinion piece in the Sydney Morning Herald authored by a ‘journalist’...
Adam Watson
2 min read


#51 EOFY Budgeting - Just when I thought I was out...
To those Australian fundraisers who have a wider portfolio than just F2F, I hope that your tax appeals are warming up nicely and you’re...
Adam Watson
2 min read


#32 Seven deadly sins - Why your F2F campaign is failing
Fundraising managers from both sides of the agency/in-house fence can often be found with their head in their hands staring at a sheet of...
Adam Watson
2 min read


#27 The barrier to entry is rising
With the new year comes new ideas. If you are looking to set up a new F2F campaign in the next six months you need to be aware that the...
Adam Watson
1 min read


#19 Being caught jaywalking on your first day in Sydney
“We’re committed to doing it, but we’re not committed to how we do it.” These were the words of the CEO from one of my recent clients....
Adam Watson
3 min read


#12 Get the right mystery shoppers for your campaign
Have you ever found that your suppliers’ management team did not welcome the results of a mystery shop? Did this strike you as odd?...
Adam Watson
1 min read












